Heineken: Taking Heineken 0.0 to the parts other beers cannot reach

Heineken ran a multi-national, three year campaign for its new non-alcoholic beer (NAB), 0.0, to reverse declining share and sales, and win drinkers aged 25 to 34.

Campaign details

Brand: HeinekenBrand owner: HeinekenEntrant company: Publicis MilanIdea creation: Publicis Italy, MilanMarket: GlobalSector: Beer & ciderMedia channels:Direct marketing, Events & experiential, Newspapers, Online video, Outdoor, out-of-home,...