Heineken: Starverse – brewing & experiencing Heineken in the metaverse

Beer brand Heineken developed the influencer-driven Starverse campaign to engage Gen Z consumers in Vietnam to grow volume 15% and market share 0.5% versus the previous year.

Campaign details

Brand: HeinekenAgency: Dentsu RedstarRegion: APAC

Strategy

Objective

In 2021, Heineken successfully bounced back in terms of brand power & brand image with the massive Sleek Changeover, hitting the desirable results: +19 pts for "Different",...

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