Heineken: Starverse – brewing & experiencing Heineken in the metaverse

Beer brand Heineken developed the influencer-driven Starverse campaign to engage Gen Z consumers in Vietnam to grow volume 15% and market share 0.5% versus the previous year.

Campaign details

Brand: HeinekenAgency: Dentsu RedstarRegion: APAC



In 2021, Heineken successfully bounced back in terms of brand power & brand image with the massive Sleek Changeover, hitting the desirable results: +19 pts for "Different", +28% for "Brings refreshment" and +16% for "Young brand".

In 2022, Heineken globally launched its new brand essence of "REFRESH YOUR WORLD" with the goal of becoming more relevant, appealing and being the FIRST BEER OF CHOICE for Gen Z drinkers. Heineken Credentials campaign was its first step in setting the tone for that long-term journey.

Heineken – the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands