Heineken: Sleek music in a can

Heineken, a beer brand, launched the Music in a Can campaign in Vietnam to promote its 'Sleek' cans.

Campaign details

Brand: HeinekenLead Agency: Leo Burnett VietnamRegion: APAC

Strategy

Objective

Background

In 2016, Heineken introduced a 330ml Sleek can (tall and skinny) with the ambition of conveying a more premium image for consumers who seek for a more...