Heineken Silver: The hunt for smooth gears & eKoins

Heineken Silver beer built on 150% growth in 2021 in Vietnam with an augmented-reality based campaign to grow volume sales, share and brand equity in 2022.

Campaign details

Brand: HeinekenAgency: Dentsu RedstarRegion: APAC

Strategy

Objective

Heineken Silver achieved 156% of its growth target in 2021, and thanks to this impressive growth, the total Heineken brand has started to bounce back after many years of...

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