Heineken Silver: The eKoin

Global beer brand Heineken ran a digital-led omnichannel campaign in Vietnam in 2022 to attract Gen Z consumers and drive sales of its Silver variant.

Campaign details

Brand: HeinekenAgency: Publicis GroupeRegion: APAC

Campaign video



In Vietnam, South East Asia's biggest and most competitive beer market, Heineken, one of the world's most iconic beer brands, was in decline and had been...

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