Heineken: Shutter Ads

Beverage company Heineken repurposed its out-of-home marketing budget for Shutter Ads, which put publicity on over 5,000 bars around the world.

Campaign video: Heineken – Shutter Ads

Credits

Media agency: Publicis MilanAccount Director: Alessandra GranataAccount Executive: Matteo PellegriniAccount Supervisor: Gonzalo GutiérrezArt Director: Ivan Montebello / Thomas AitoAssociate Creative Director: Andrea SarculloChief Creative Officer Publicis Italy: Cristiana BoccassiniClient Service Director: Ilaria LorenzettiCopywriter: Alex Sinmaleza / Margherita TeodoriCreative Supervisor: Giuseppe Vescovi / Rosario FloridiaExecutive Creative Director: Michele PicciGlobal Chief Creative Officer Publicis WW: Bruno BertelliGlobal Client Service Director: David PagnoniGlobal Creative Director: Eoin SherryGlobal Executive...

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