Heineken: Lumen Lamp X Teads X Dentsu – Heineken Rock in Rio drives attention to next level

Heineken beer gathered attention data on its Rock In Rio (RIR) festival ads in Brazil to gain actionable insight into ad effectiveness.

Campaign details

Brand: Heineken Brand owner: Heineken Entrant company: Lumen ResearchIdea creation: Dentsu X London Market: Brazil Sector: Beer & cider Budget: Up to 500k

Executive summary

Viewability is no longer enough to measure the effectiveness of a campaign....

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