Heineken: How Heineken, Facebook and CreativeX paved new ways into creative effectiveness

Heineken, a beer brand, launched a campaign to better understand how creative contributed to brand success.

Campaign details

Brand: HeinekenBrand owner: Heineken N.VLead agency: Facebook, CreativeXCountry: GlobalIndustries: Beer & ciderMedia channels: Social mediaBudget: 0k

Executive summary

  • Origin |Despite Creative being the #1 influence on campaign performance...