Heineken festive campaign

Beer brand Heineken employed its digital- and mobile-centric 'Fresh-pectives' campaign to build consumption and brand love around the festive season in Vietnam.

Campaign details

Brand: Heineken Vietnam Brewery Limited (HVBL) Agency: Red Star

Strategy

Heineken's objective is simple: each and every exposure should elicit one of the following reactions:

  1. Buy Heineken for yourself, or as a gift for your friends
  2. Bring a

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