Heineken: Enjoy Heineken Responsibly X Uber Innovation

Heineken, a global beer brand, generated a large reach for their drink responsibility campaigns by partnering with Uber to offer vouchers online.

Campaign details

Brand: Heineken Brand owner: Heineken Entrant company: DentsuIdea creation: Dentsu Amsterdam Market: Global Sector: Beer & cider Budget: 1 - 3 million

Executive summary

As a global beer brand, Heineken has been a great advocate of responsible drinking,...

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