HEBS Smokeline

Both the creative thinking and media strategy were adapted to fulfil the following objectives - to regain the high levels of calls generated and reduce the overall response, to increase the awareness of Smokeline, to match the previous number of quitters and to utilise the Smokeline capacity as a counselling service.
Agency: The Bridge , FB Media DirectionAuthors: David Watson

How HEBS Refreshed the Smokeline

1. Introduction

A generation after the health risks from smoking were demonstrated beyond dispute, smoking remains the single greatest cause of preventable illness...