Hearing the voice of the market

Newspapers talk a good game when it comes to listening to customers. Yet INMA research suggests the talk does not meet the reality.

Hearing the Voice of the Market

Ed Efchak North Jersey Media Group

It seems like yesterday. Every house had an antenna on the roof to receive free television signals. Banks were open five days a week from 9:00 a.m. to 3:00 p.m., except holidays. 'Super-stores' were the downtown or city-centre merchants. Drinking water came from a faucet rather than labelled plastic bottles.

Mass-market newspapers served this mass-market world.

But the world changed. The consumer market is far...

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