Healthcare Consortium: #StopMedicalDistancing

Healthcare Consortium – an alliance of healthcare providers – encouraged people to keep up with their preventative healthcare visits during COVID-19 in the USA.

Campaign details

Brand: Healthcare ConsortiumBrand owner: Healthcare ConsortiumEntrant company: MullenLowe BostonMarket: United StatesSector: Healthcare services, providersMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, Television, Video on demandBudget: No budget

Executive summary

With COVID-19 surging through the US in spring 2020, we saw an alarming decline in preventative healthcare visits—particularly among the kind not satisfied by telehealth—like mammograms and colonoscopies.

Our social distance from each other had become distance from the medical system entirely. And that distance was more dangerous than COVID-19. So we leveraged and...

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