Health Promotion Agency: How to do nothing

Health Promotion Agency, part of New Zealand's national public health service, launched its campaign How To Do Nothing to show teenagers how they can support their friends through mental health struggles just by being there for them.

Problem

The strategy behind youth mental health campaigns has traditionally been to get teenagers to ‘open up’ to each other about how they’re feeling. This is a valid and proven approach, but in New Zealand, the country with the highest youth suicide rate in the developed world, something clearly wasn’t working.

The Lowdown (an online resource developed by Te Hiringa Hauora NZ’s Health Promotion Agency to address youth anxiety and depression) needed to take a step back and re-examine both the issue and their approach.

Strategic solution

After running extensive workshops with rangatahi (young adults) from across Aotearoa we uncovered...

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