Health food opens a new era of "digital intelligence marketing" and joins hands with Ruixiao to build a marketing strategy matrix that breaks the circle

With the advent of the content e-commerce economy, "content as the core, empowering brand business growth" has become the main theme of the times. Facing the national marketing rhythm of "disposable content every day, fast iteration, and expert delivery of goods", the health food brand China Resources Sanjiu perceives that traditional marketing strategies seem to have "difficult to resonate" with consumers.

Case Details

Brand: China Resources Sanjiu

Brand owner: China Resources Sanjiu

Main Agency: techWise Ruixiao Technology

Main agent company holding group: Shanghai Ruixiao Information Technology Co., Ltd.

Launched on the market: Mainland China

Industry: Healthcare Services, Providers

Media Channels: Influencers (Key Opinion Leaders KOL, Key Opinion Consumers KOC), Mobile & Apps, News Feed Ads

Background/Goals/Challenges (300 words limit):

Background: Who can find the "marketing method of health food" faster?

With the advent of the content e-commerce economy, "content as the core, empowering brand business growth" has become the main...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands