With the advent of the content e-commerce economy, "content as the core, empowering brand business growth" has become the main theme of the times. Facing the national marketing rhythm of "disposable content every day, fast iteration, and expert delivery of goods", the health food brand China Resources Sanjiu perceives that traditional marketing strategies seem to have "difficult to resonate" with consumers.
Case Details
Brand: China Resources Sanjiu
Brand owner: China Resources Sanjiu
Main Agency: techWise Ruixiao Technology
Main agent company holding group: Shanghai Ruixiao Information Technology Co., Ltd.
Launched on the market: Mainland China
Industry:Healthcare...