Health Education England: Step into the NHS rebranding and website redesign

Step into the NHS, a health service recruitment site aimed at schoolchildren, was redesigned to appeal to its target audience, resulting in increased usership and positive testimonials.

Executive summary

The NHS is the UK's most recognised brand. It is also our largest employer, with more than 1.3 million people working for the NHS throughout England. Health and care professionals are the most trusted of all occupations.

And yet, there...