Heal's - Love is in the Chair

Campaign for Heal's, the furniture store. To differentiate from growing fashion-led competition, focused on insight that people want lasting relationships with their furniture.
Agency: DDB LondonAuthor: Ben Malbon

Heal's – Love is in the Chair

BACKGROUND TO A NEW BRIEF

Throughout the 1990s the upmarket furniture and home-stores category had been expanding. British tastes were becoming more adventurous, we were increasingly...