Head & Shoulders: Say it Proud!

Head & Shoulders, the haircare brand, increased sales in independent shops and took over as market leader by launching a campaign based on popular mispronunciations of its name.

Campaign video: Head & Shoulders – Say it Proud!

Read the full campaign case study

Selected creative: Head & Shoulders – Say it Proud!

Credits

Agency: MediaCom Jakarta / Ambilhati Jakarta / MediaCom Ho Chi Minh CityAccount Director: Andika BudisanjayaAccount Executive: Tiara RiantyAoR Lead: Niranjan Kumar SinghArt Director: Siti AnggraeniBusiness Director: Ferry AntonoCommunication Planner: Fransiska PaskahCopywriter: Meta AmaliaCreative Business Director / ECD: Sandru EmilDigital Lead: Fransiska AtikaEcomm Lead: Imron AmirullohGraphic Designer: Farhan RafiRegional Media Lead:Ann...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands