Head & Shoulders: Say it Proud!

Head & Shoulders, the haircare brand, increased sales in independent shops and took over as market leader by launching a campaign based on popular mispronunciations of its name.

Campaign video: Head & Shoulders – Say it Proud!

Read the full campaign case study

Selected creative: Head & Shoulders – Say it Proud!

Credits

Agency: MediaCom Jakarta / Ambilhati Jakarta / MediaCom Ho Chi Minh CityAccount Director:Andika Budisanjaya...