Head & Shoulders: Say it proud!

Anti-dandruff shampoo Head & Shoulders celebrated Indonesians' many mispronunciations of its name to build customer confidence and boost sales.

Campaign details

Brand: Head & ShouldersBrand owner: Procter & GambleEntrant company: MediaCom, JakartaIdea creation: Ambilhati, JakartaMedia: MediaCom JakartaMarket: IndonesiaSector: Hair careMedia channels:Online video, Packaging & design, Public...