Head & Shoulders: Say it proud!

Head & Shoulders, a hair care brand, launched a humorous campaign in Indonesia which focused on common mispronunciations of the brand’s name.

Campaign details

Brand: Head & ShouldersAgency: Ambilhati

Campaign Summary

Our idea to make a mispronunciation campaign start by partnering with the international movie star that logically shouldn't have any problem with English pronunciation: Joe Taslim,...