Head & Shoulders: Say it proud!

Anti-dandruff shampoo Head & Shoulders celebrated Indonesians' many mispronunciations of its name to build customer confidence and boost sales.

Campaign details

Brand: Head & Shoulders Brand owner: Procter & Gamble Entrant company: MediaCom, Jakarta Idea creation: Ambilhati, Jakarta Media: MediaCom Jakarta Market: Indonesia Sector: Hair care Media channels: Online video, Packaging & design, Public relations, Radio & audio, Search marketing, Social media, Television, Word of mouth,influencers 1 - 3 million

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