Head & Shoulders: Annoying the Itch Out of Aussies

Head & Shoulders, a shampoo brand, launched a campaign in Australia to dramatically increase brand sales and share in the overall haircare category by making it an integral part of Aussies’ day-to-day lives.

Campaign details

Brand: Head & ShouldersBrand owner: Procter & Gamble Entrant company: Saatchi & Saatchi, SingaporeIdea creation: Saatchi & Saatchi SingaporeMarket: AustraliaSector: Hair careMedia channels: Online...