Head & Shoulders: 1 brand, 100 names, 1 solution

Shampoo brand Head & Shoulders used a multichannel campaign to build brand awareness and equity, and grow value share, in Vietnam.

Campaign details

Brand: Head & ShouldersAgency: Dentsu RedderRegion: APAC

Strategy

Objective

Head & Shoulders struggled with having one of the lowest brand awareness in the category despite its long history in the market –driven by the brand name...

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