Agency: AMV.BBDO | Author: Kara Miller |
Method planning a way in under the skin
Background
- 1 in every 5 deaths in the UK is caused by cigarette smoking.
- 1 in every 3 16 24 year old girls smoke and this age group is almost twice as likely to smoke during pregnancy than any other age group. It is for this reason that we chose this group to be our core target.
A Tough Target
Young women who smoke experience very few noticeable...