HEA Anti–smoking - method planning

Anti-smoking 1999 campaign by AMV.BBDO for Health Education Authority, directed at young girls. Creative strategy: smoking has a bad effect on your looks.
Agency: AMV.BBDOAuthor: Kara Miller

Method planning a way in under the skin

Background 

  • 1 in every 5 deaths in the UK is caused by cigarette smoking.
  • 1 in every 3 16 24 year old girls smoke and this age group is almost twice as likely to...