| Agency: AMV.BBDO | Author: Kara Miller |
Method planning a way in under the skin
Background
- 1 in every 5 deaths in the UK is caused by cigarette smoking.
- 1 in every 3 16 24 year old girls smoke and this age group is almost twice as likely to...
HEA Anti–smoking - method planning
Anti-smoking 1999 campaign by AMV.BBDO for Health Education Authority, directed at young girls. Creative strategy: smoking has a bad effect on your looks.
