HDI Admix: Frontline heroes

HDI Admix, an outdoor advertising supplier, launched a campaign in the capital of the Philippines, Manila, to remain relevant during the COVID-19 pandemic.

Campaign details

Brand: HDI AdmixBrand owner: HDI AdmixLead agency: Havas Ortega GroupCountry: PhilippinesIndustries: Business servicesMedia channels: Online video, Outdoor, out-of-home, Social mediaBudget: 0k

Executive summary

At a time when there is a limited audience seeing HDI Admix's outdoor LED sites, we turned a mass market touchpoint into a highly targeted one, ensuring that HDI Admix's outdoor LED sites remain relevant and meaningful to the only ones left that could view them – the frontliners.

'Frontline Heroes' is a series of LED executions that paid tribute to all...

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