Campaign details
Brand: HDI AdmixBrand owner: HDI AdmixLead agency: Havas Ortega GroupCountry: PhilippinesIndustries: Business servicesMedia channels: Online video, Outdoor, out-of-home, Social mediaBudget: 0k
Executive summary
At a time when there is a limited audience seeing HDI Admix's outdoor LED sites, we turned a mass market touchpoint into a highly targeted one, ensuring that HDI Admix's outdoor LED sites remain relevant and meaningful to the only ones left that could view them – the frontliners.
'Frontline Heroes' is a series of LED executions that paid tribute to all...