HDFC Bank: #StopMithani​

HDFC Bank, one of India's largest banks, gave India's blood donation stocks a boost with its Stop Mithani campaign.

Campaign details

Brand: HDFC BankAgency: Leo Burnett IndiaCountry: India

Objectives

India has no dearth of moderately successful blood-donation drives.

Most drives try to encourage people to do some social good. Unfortunately, Indians don't really care about...

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