Campaign details
Brand: HDFC BankLead Agency: KinnectRegion: APAC
Strategy
Objective
The need to 'Mooh Band Rakho'
The pandemic put India at the forefront of digital transformation. Amid the coronavirus scare, efforts were made to encourage contactless digital payments over cash as a hygiene measure. Around 32% of the consumers increased their usage of digital payments via credit and debit cards, mobile wallets, and other UPI-based payment methods.
But there was also a concurrent increase in phishing campaigns and cyber frauds targeting digital users. A study revealed that during the lockdown period, frauds related to online...