HDFC Bank: Mooh band rakho

HDFC Bank, the banking institution, launched the Mooh Band Rakho campaign to raise awareness about common cyber fraudulent practices in India.

Campaign details

Brand: HDFC BankLead Agency: KinnectRegion: APAC

Strategy

Objective

The need to 'Mooh Band Rakho'

The pandemic put India at the forefront of digital transformation. Amid the coronavirus scare, efforts were made to encourage contactless digital...