HDFC Bank: Add an ad 3.0

HDFC Bank increased views, impressions, and customer spending on HDFC bank cards in India by using regional language influencers to advertise to young customers.

Campaign details

Brand: HDFC BankAgency: KinnectRegion: APAC

Strategy

Objective
  • Our primary objective was to make sure that HDFC Bank Cards were the ones used to shop during this festive season.
  • In the clutter of festive ads, we needed to do something truly unique to leave a lasting impression in the minds of the viewer.
  • Festive Treats offered shopping discounts and cashbacks on a vast range of products. From clothes, to electronics, to loans for buying a car, home decor, etc. We had to feature this extensive range of offers individually so that customers wouldn't miss...

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