HBO Max was the most attractive video subscription in Q1 2021

Rob Clapp

An overview of new subscription video-on-demand (SVOD) subscribers in the United States.

HBO Max is the most attractive subscription video-on-demand (SVOD) service in the United States as parent company AT&T plans to spin-off its media business to merge with Discovery and create a global entertainment leader that will challenge Amazon, Disney and Netflix. This is according to data from the latest consumer survey from Kantar.

HBO Max received 14.4% of all new SVOD subscribers in the first three months of 2021, placing first for the second quarter in a row. Kantar adds that HBO Max is also satisfying these subscribers, with subscriber advocacy placing 10th in Q2 2020...

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