HBO and American Red Cross: Bleed for the throne

HBO, a television network, launched the final season of Game of Thrones by testing the loyalty of its fans through a call for blood donations in partnership with the American Red Cross.

Campaign details

Brand: HBO and American Red CrossAgency: Droga5Country: United States

Objectives

How do you promote the biggest TV show in history? Do you even need to? While HBO was preparing to say farewell to its biggest draw, we needed to ensure that...