HBO - True Blood Season 2: Hacking Reality

HBO employed an interesting strategy when promoting the second series of True Blood. They needed to drive awareness, consideration and ratings for the premiere episode on a network that had lost its mojo.

HBO – True Blood Season 2: Hacking Reality

PHD, New York


Quick; what would you do if Bill, Sookie, Sam, Eric and the other denizens of "Bon Temps" really did walk among us? What if the only thing that kept you from being a meal for them was the availability of synthetic blood? What would you do if the guy at the end of the bar or sitting next you to on the subway had actually fought in the Civil War?

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