Campaign details
Brand: Hazeline Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Skin care, sun protection Media channels: Content marketing, Events & experiential, Word of mouth, Influencers, KOLs Budget: Up to 500k
Executive summary
Hazeline successfully equipped Gen Z with proper skincare knowledge and generated a considerable amount of social conversations to establish a bigger impact on business, by flexibly using edutainment content, experimental social challenges, and trendy social media platforms to highlight the product benefits.