Hazeline: Burst the Acne Myths
Lam Nguyen Xuan, Thao Nguyen Thi Phuong, Thuy Nguyen Hong Phuong
Hazeline, a skincare brand, increased its reach and penetration in the Vietnamese market by launching its campaign ‘Burst The Acne Myth’ with a music video and social media challenge that busted common myths about acne treatments.
Campaign details
Brand: Hazeline Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Skin care, sun protection Media channels:Content marketing, Events & experiential, Word of mouth, Influencers, KOLs ...
