Havaianas: The Pride Research

Casual wear brand Havaianas conducted The Pride Research campaign to affirm its support for the LGBTQ+ community and grow sales of its Pride collection in Brazil.

Campaign video: Havaianas – The Pride Research

Read the full campaign case study

Selected creative: Havaianas – The Pride Research

Credits

Agency: Media.Monks São PauloAccount: Isabella Dell'Antonia / Larissa Geres / Olivia TornelliArt Director Assistant: Vinicius SerafimArt Director: Jessica MantovaniAudio Production: Henrique MeyerCasting Manager: Aline MacedoContent VP: Marcus TavaresCopywriter: Mayara RibeiroCreative Director: Jun Okida / Kika Botto / Mariana AlbuquerqueDesigner: Daniel Canela / Nathalia Chiarotti / Rafael Martins / Tieri WinceExecutive Creative Director: Bruno Prosperi / Luciana HaguiaraFilm...

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