The use of advertising during the depression

A common policy among manufacturers has been to gauge the amount of their magazine advertising by general business conditions.

The Use of Advertising During Depression

Roland S. Vaile

A common policy among manufacturers has been to gauge the amount of their magazine advertising by general business conditions; advertising space has been increased during prosperity and decreased found that the major fluctuations in the volume of advertising carried by magazines since the war have taken place slightly in advance of similar movements in general business conditions. The figures which he published also showed that the fluctuations in advertising were somewhat wider than in general sales.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands