Marketing Veterinary Products in Nineteenth-Century Australia: the Case of John Pottie & Sons

John Stanton and John Fisher

John Pottie established a veterinary practice in Sydney in the 1860s and then proceeded to develop a large and successful family business that is still trading.

Marketing Veterinary Products in Nineteenth-Century Australia: the Case of John Pottie & Sons

John Fisher & John Stanton, University of Newcastle, New South Wales, Australia

INTRODUCTION

Corley (1993, p. 93) urges the need to dispel the perception that marketing is a twentieth-century phenomenon, arguing that there are fundamental marketing principles underlying marketing activity, ranging from the huckster at the local market to the giant corporation, which have always been present. The following account shows the operation of these marketing principles in an activity and firm that are significantly different from the domain of mass marketing that...

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