Hastings Hotels Group - Battle of Hastings 2005–06: how email marketing overcame heightened competition to generated increased room occupancy and return on advertising investment for Hastings Hotels

Sinead Owens

This case study details the 2005-06 tactical email marketing campaign for Hastings Hotels (Northern Ireland), aimed at increasing turnover at a time of heightening competition, and when most of the budget was devoted to a rebranding process.
Agency: A V Browne Advertising Authors: Sinead Owens

Hastings Hotels Group – Battle of Hastings 2005–06: how email marketing overcame heightened competition to generated increased room occupancy and return on advertising investment for Hastings...

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