| Agency: A V Browne Advertising | Authors: Sinead Owens |
Hastings Hotels Group - Battle of Hastings 2005–06: how email marketing overcame heightened competition to generated increased room occupancy and return on advertising investment for Hastings Hotels
This case study details the 2005-06 tactical email marketing campaign for Hastings Hotels (Northern Ireland), aimed at increasing turnover at a time of heightening competition, and when most of the budget was devoted to a rebranding process.
