Hastings Hotels - Welcome to Northern Ireland: how advertising attracted golfing tourists back to the province after an absence of thirty years
Mike Fleming, Sam McIlveen and Julie Maguire
Low budget campaign in 2000 for Hastings Hotels, a chain in Northern Ireland who had never advertised on TV before.
| Agency: A V Browne | Author: Mike Fleming, Sam McIlveen, Julie Maguire
|
BEST
LAUNCH
&
SILVER AWARD
Hastings
Hotels
Golfing
Breaks in Northern
Ireland
1.
Introduction
This
case history sets out to
demonstrate how low
budget tactical
advertising can exploit...
