Hastings Hotels - Welcome to Northern Ireland: how advertising attracted golfing tourists back to the province after an absence of thirty years

Low budget campaign in 2000 for Hastings Hotels, a chain in Northern Ireland who had never advertised on TV before.
Agency: A V BrowneAuthor: Mike Fleming, Sam McIlveen, Julie Maguire

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Hastings Hotels

Golfing Breaks in Northern Ireland

1. Introduction

This case history sets out to demonstrate how low budget tactical advertising can exploit...