Hasselblad USA: HassyNYC - Freestyling in the social media

Hasselblad wanted to promote its new high-end camera by getting professional photographers to share their experiences with their peers.

Hasselblad USA: HassyNYC – Freestyling in the social media



Category: Product Manufacturing and Distribution

Country where program ran: USA (New York)

Date program started/ended: October 2009 – January 2010

Product Description: Hasselblad is a leading designer and manufacturer of cameras, originally based in Sweden, but now recognized all over the world for their high performance cameras for the professional segment only. Hasselblad is, in some people’s opinion, the Rolls Royce of cameras, costing about 25-50,000 USD.

After many years in development, Hasselblad were preparing to present their all-new H4D camera series to their...

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