Hasbro/Terra – Championship Online
Agency name: GRUPO TÁUMACO Client name: HASBRO IBERIA/TERRA Category: Digital Communication Country: Spain
The board game market is characterised by higher sales from October to December and we can expect a seasonable peak of up to 75%.
One of the main threats to the sector is PlayStation and other computer games, who are “killing the radio stars”. In other words, the tradition of playing board games is disappearing.
Also, bootleg toys and board games that do not comply with the minimum safety and quality standards, has led to a decrease...