Hasbro, Inc.: G.I. Joe campaign
Robert SchnakenbergOverview
Hasbro, Inc., found one of its most profitable lines to be action figures, toys that were molded to resemble human beings and that were usually "articulated," or possessed movable parts. The line included the popular Star Warsaction figures, as well as the company's flagship action figure for boys, G.I. Joe. This venerable military adventurer was first introduced in 1964 as a toy for boys that could be accessorized. It then grew into a revered national institution that continued to command robust sales as well as a veritable army of dedicated...