Has the Price Change Impacted Consumer Loyalty?
The Importance of Price Gaps on Consumer Retention in the Cola Market
Vojtěch SpáčilTechnical University Ostrava, Czech Republic
INTRODUCTION
Customer satisfaction is not a self-centered company...
Has the price change impacted consumer loyalty? The importance of price gaps on consumer retention in the cola market
This paper describes the consumer behaviour in the cola market. The consumer’s reaction to price changes was the goal of the research study.
