Has the Price Change Impacted Consumer Loyalty?
The Importance of Price Gaps on Consumer Retention in the Cola Market
Vojtěch SpáčilTechnical University Ostrava, Czech Republic
INTRODUCTION
Customer satisfaction is not a self-centered company...
Vojtěch SpáčilTechnical University Ostrava, Czech Republic
INTRODUCTION
Customer satisfaction is not a self-centered company...
WARC subscribers can sign in to keep reading