Harry Rosen: We know golf…style

Harry Rosen, a men’s designer clothing brand, launched a series of TV spots to introduce its first-ever golf apparel line in Canada.

Campaign Summary

Help men win at the game behind the game with Harry Rosen's style expertise.

Harry Rosen introduces its first-ever golf apparel line, dedicated to raise a man's style game – on and off the golf greens. Men can find elegance in golf apparel that aligns with Harry Rosen's reputation as a luxury brand experience.

Campaign Goals

  • Increase brand influence (including style leadership + perception of approachability)
  • Engage a younger demographic
  • Breakthrough, drive relevancy & brand perception

Marketing Context

For 70 years, Harry Rosen has built its brand on a high-touch approach. When men needed impeccable suits for work,...

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