Harry Rosen: Men’s grooming

Harry Rosen, a men's designer clothing brand, changed its name to Hairy Rosen to promote its new range of luxury grooming products in Canada.

Campaign Summary

For 70 years, Harry Rosen had built its luxury menswear retail franchise on a high-touch personal approach. When men needed impeccable suits for work, they would visit the store and talk to their 'guy'.

A COVID-generated surge of experimentation...

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