Harpic: Overcoming India's Toilet Divide Toilet-cleaner brand Harpic used a multi-channel campaign to encourage behaviour change and unlock demand for the brand in rural India. Cleaners & detergents India Campaign videos: Harpic – Overcoming India's Toilet DivideRead the full campaign case studySelected creative: Harpic – Overcoming India's Toilet DivideCreditsAgency:McCann New Delhi...