Harpic: Mission Water

Toilet and bathroom cleaner brand Harpic positioned itself as India's sanitation champion to avert a water-shortage crisis while improving adoption figures.

Campaign details

Brand: HarpicBrand owner: ReckittEntrant company: McCann - IndiaIdea creation: McCann GugugramMarket: AsiaSector: Household & domesticMedia channels:Websites & microsite, Events & experiential, Email marketing, Public relations,...

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