Harpic - What does your loo say about you?

This campaign for Harpic aimed to transform brand communication, which had hitherto been presented in a wholly functional way.
Agency: JWTAuthor: Olivia Heywood

Harpic – What does your loo say about you?

Olivia Heywood

This case is about realising that the crucial message for women across the world was not 'what you can do for your loo' but 'what your loo can do for you'.

INTRODUCTION...

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