Harnessing The ‘Four Pillars Of Insight’ To Gain A Return On Insight
Tony BowdenMarketStream Limited, United Kingdom.
Elizabeth SingletonDanby Windmill Mineral Water, United Kingdom.
INTRODUCING THE MAIN QUESTIONS AND HYPOTHESIS OF THE PAPER...
Harnessing the 'Four Pillars of Insight' to gain a return on insight
This paper illustrates how online insight management techniques are supporting the research and planning effort of a spring bottled water company in planning new bottled waters.
