Harnessing the 'Four Pillars of Insight' to gain a return on insight

Elizabeth Singleton and Tony Bowden

This paper illustrates how online insight management techniques are supporting the research and planning effort of a spring bottled water company in planning new bottled waters.

Driving innovation
Digital media research
Online panels & communities
Strategy

Harnessing The ‘Four Pillars Of Insight’ To Gain A Return On Insight

Tony BowdenMarketStream Limited, United Kingdom.

Elizabeth SingletonDanby Windmill Mineral Water, United Kingdom.

INTRODUCING THE MAIN QUESTIONS AND HYPOTHESIS OF THE PAPER...

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