Harnessing consumer and market trends to drive the category
John Storey
To harness consumer and market trends to drive a category, it is useful to apply macro trends and influences from outside to estimate potential effects on consumer/shopper behavior.
Harnessing Consumer And
Market Trends To Drive The Category
A case study of the pizza
market in general and the effect on the chilled pizza category
John Storey
Geest Katie's Kitchen
Why Trends are So Important
By looking at
trends in...
