Harnessing consumer and market trends to drive the category

To harness consumer and market trends to drive a category, it is useful to apply macro trends and influences from outside to estimate potential effects on consumer/shopper behavior.

Harnessing Consumer And Market Trends To Drive The Category

A case study of the pizza market in general and the effect on the chilled pizza category

John Storey Geest Katie's Kitchen

Why Trends are So Important

By looking at trends in...