Harnessing Consumer And Market Trends To Drive The Category
A case study of the pizza market in general and the effect on the chilled pizza category
John Storey Geest Katie's Kitchen
Why Trends are So Important
By looking at trends in...
Harnessing consumer and market trends to drive the category
To harness consumer and market trends to drive a category, it is useful to apply macro trends and influences from outside to estimate potential effects on consumer/shopper behavior.
