Harlequin's Wish for the U.S. Market

Harlequin, the global leader in publishing women’s romance and fiction novels, had a specific and ambitious task: to launch its hardcover version of Debbie Macomber’s Twenty Wishes into the top five spot on The New York Times Best Seller list.

Harlequin's Wish for the U.S. Market


Business Results Period (Consecutive Months):April 2008-March 2009
Start of Advertising/Communication Effort:April 15,2008
Base Period for Comparison:April 2007-March 2008

a) Synopsis of the Case


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