Hargreaves Lansdown: Robbing the bank – turning the nation’s savers into investors

Hargreaves Lansdown, a UK investment platform, transformed its declining growth by convincing cash loyal savers to move its nest eggs into a Hargreaves Lansdown Stocks and Shares ISA.

Campaign details

Brand: Hargreaves LansdownAdvertiser: Hargreaves LansdownEntrant: McCann DemandCategory: Single MarketPrincipal authors: Ringo Moss, McCann Central; Kayley Almond, McCann Central; Sheldon Tarpey, McCann CentralContributing authors: Simon Coomes, Hargreaves Lansdown; David Buttanshaw, Hargreaves Lansdown

Introduction

If it ain't broke, don't fix it.

It's an approach that might work when it comes to your PC, your car, or your toaster, but when it comes to your brand it could land you in hot water.

And it's the trap Hargreaves Lansdown could have all too easily fallen into after 39...

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